OwnersBox Onboarding
I worked on the complete overhaul of how new players join OwnersBox Fantasy Sports. The goal was to make it a super smooth, informative, and secure experience from the get-go. We're making signup quick and easy, with the option to use your phone or email, and we're putting a big emphasis on security to keep everyone safe and prevent fraud.
Role
Senior Product Designer
Company
OwnersBox Fantasy Sports
Year
2024
Challenge
We were having trouble getting new users hooked on our fantasy sports app. Our old signup process was a bit of a slog, and we realized it wasn't doing a great job of welcoming everyone. In a market this competitive, first impressions are everything. People want to jump in and play, not spend ages filling out forms. Plus, security is a big deal, and we needed to make sure everyone felt safe and protected.
So, we decided to overhaul the whole onboarding experience. We wanted to make signing up super fast and easy, but also keep things secure. We think this will not only build trust and make people feel valued, but also get them excited about playing and keep them coming back for more. Basically, we're aiming for a smooth, personalized welcome that makes people want to stick around.
Solution
I was in charge of revamping how new players join OwnersBox Fantasy Sports. The main goals were to make it easier and more engaging to sign up, while also keeping things secure and personalized. My idea was to break the whole process down into a few simple steps. This way, new users can jump right in without feeling overwhelmed, and we can still collect the info we need to personalize their experience and target our marketing later on. I also made sure the new system is flexible enough to handle new features and whatever our players might need down the road.
